#49 Powerful Visibility with Katrina Owens from Knockout Directive

Episode 47:  Powerful Visibility with Katrina Owens from Knockout Directive

In this episode of The Luminous Life Podcast, I sit down with Katrina Owens — personal brand + publicity expert, founder of Knockout Directive, and the kind of powerhouse who knows how to cut through the noise with authenticity and strategy.

Katrina shares her story of leaving behind a nearly decade-long corporate career to launch her own business, and how she learned to trust her gut, own her story, and help others do the same. We talk brand awareness, authority, and the art of becoming unforgettable in your industry,  without shouting into the void.

Whether you're just starting to show up or you're pivoting into something bolder, Katrina offers sharp, actionable insights that will help you align your visibility efforts with your values and vision.

Key Takeaways:

• Why trusting yourself is the most underrated business strategy

• The difference between brand awareness and brand authority — and why you need both

• How PR works as a long game and a power move 

• Why pitching yourself doesn’t have to feel gross 

• The Blue Ocean approach to personal branding — and how it’ll change your game

• What to do when self-doubt creeps in, and how Katrina handles it

• How divine timing plays into visibility and growth (yep, it’s real)

Connect with Katrina Owens
🎙 Listen to her podcast KO Your Brand: knockoutdirective.com
📲 Follow her on Instagram: @knockoutdirective

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